How is Nike doing better than Adidas in the footwear battle?

Published 08/10/2020

Adidas is considered as one of the most creative and innovative companies in the footwear industry. However, the company is still facing the rivalry Nike which is remaining number one.

In which aspects is Nike doing better than Adidas in order to strengthen this leadership position?

Let's first focus on some details like beauty, esthetic and design.

The world of shoes and sneakers in particular, run the equation of attractiveness, beauty and esthetic. Some products by their designs can create Trend, buzz and bring a great excitement among the shoe addicts. That's the case with the Balenciaga Triple S.

So it's undeniable that some footwear products of Nike are looking more beautiful than Adidas items. During our survey through the town of Kaiserslautern, we've asked the founder of Fredd la Bosch, a luxury footwear brand based in Kaiserslautern, what he thinks about the question. According to him, Nike designs its products better than its rival Adidas. As a result he prefers to wear nike sneakers because they look esthetically better than the brand with the 3 stripes. Others points of view go in the same direction with the though of Daniel Schmidt.

However those are relative of points of view because when we take a look at some adidas products, like the adidas y-3 mira boot, it ́s just a therapy for our eyes.

Could The competitive advantage of Nike over its competitors like Adidas be on its ability to develop exceptional commercial ads?

The sneaker battle between Nike and Adidas , is also an advertising
battle. With the „ JUST DO IT" motto, Nike seems to have mastered the codes of the advertising better than his rivals.

Through its different campaigns , Nike uses emotion in an outstanding way so that costumers when wearing Nike ́s shoes, they have the feeling they can overcome difficulty.

Adidas on the other side is also doing quite well. Through his slogan
„impossible is nothing".

It tries to inspire people the same way Nike does and it works.
But why Is Nike still outperforming the German giant?

Regarding this second aspect, could we conclude that Nike is better than Adidas in Advertising? Or the way Nike performs his advertising strategy enables it to outperform Adidas?